1. Your customers expect It
Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half straight to the brand's website for product information.
2. It provides social proof
Ninety percent of consumers claim that online reviews influence their buying decisions. You could rely on FourSquare, Yelp and other review sites to host reviews for your brand, but can kill two birds with one stone on your website.
3. You control the narrative
It's true that you cannot control what others say about you on social media channels, but you can influence public perception by creating your own story via a business website.
4. Your competitors have websites
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews and testimonials. So if you're not staying competitive with your competition, you're giving shoppers a reason to buy from another brand.
5. Never be "closed for business" again
Nobody wants to work at 3 am but some people like to shop then. Having a business website or ecommerce store means that you can sell products all the time - not simply between 9 am and 5 pm.
6. Show up in Google search results
81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords. If you don't have a website for your business, the chances of showing up on the search engine results (SERP) are zero.
7. Showcase your products & services
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
1. The creation of a quality website is art
If you were going to get married you wouldn't have Uncle Joe do the photography if Uncle Joe doesn't have experience. It's too important of an event to leave it in the hands of an amateur. Same true for your website. Your website is far too important to the success of your business to not invest in a professional.
2. Your time and money in the long run
Usually the main reason people decide to create their own site is because of the low cost. Sure, you might be able to use a template and create your site, but you'd (more than likely) be lacking the creative skills necessary to develop a site that is geared toward your target audience. The majority of the time, people will create their own site, then be unsatisfied with it and end up hiring a professional designer. Save the time and money up front by just doing it right the first time.
3. Getting found
The whole purpose of a website is so that when someone looks for the type of service you offer, you can be found right at the top of the list. There is a complicated science for getting ranked high in Google. You have to make sure that the search engines can find you and when they do find you that they like what they see.
4. You'll lose valuable business credibility
In this day and age, a website is one of the first and foremost impressions you can make on a potential client. If you don't think an unprofessional website is hurting you, you'd do well to think again. You get 5 seconds to make a good impression. read that again and count to 5. That's it. That's all you get. Miss the mark in those 5 seconds and you've just been passed over for the competition down the street.
5. Lack of support
Unsurprisingly, the level of assistance you can expect to receive when you opt for a self-build website is often non-existent. Website support will not normally be included, meaning that when you inevitably experience a problem with your site and require help, it's going to cost you, or at the very least take up a significant amount of your time as you spend hours trawling through online FAQ sections and tutorials.
6. Peace of mind
When you do something that you don't have experience doing, you never know if it is done correctly. That's not a good feeling. When it comes to your website, you can't afford this uncertainty. Hiring a professional affords you the ability to trust them to guide the process. How much is your peace of mind worth?
source: 321goproject.com / itseeze.com
1. Above the Fold.
If elements of your website are "above the fold", people don't have to scroll down too see them.
2. Analytics. Analytics is a term that refers to numerical tracking of your website visitors. Analytics will tell you what is happening on your website, but not why.
3. Backend. A website "backend" is a way to refer to a website's content management system or server. This is where you log in and make changes to your website's content or pages.
4. Browser Testing. Once a designer turns a mockup into a template using code, the template has to be tested because there are literally hundreds of web browser combinations.
5. Call to action (CTA). Call to Action is a button, graphic or text link that encourages your visitor to take an action.
6. Content Development. Creating a graphic design for your website is only part of a website design project. Writing content is also a significant and often overlooked part of the website redesign process.
7. Content Management System. A content management system, or CMS, is a program that lives on a web server. It allows you to log in and make changes to your website, usually with little or no code knowledge.
8. Conversion Rate. It is an incredibly important metric to understand your website's effectiveness. It's the number of visitors divided by the number of leads or contacts you receive from the website.
9. CSS. CSS stands for Cascading Style Sheet, which is a file that dictates how things will be displayed on your website.
10. Customer Personas. Customer personas are detailed descriptions of your ideal customers. They are fictional representations, but represent a segment of your target market.
11. Domain Name. A domain name is your website address, most commonly ending in .com, .net or .org.
12.Flat Design. Flat design is a type of website design characterised by the lack of shadows, bevels and gradients. Flat design is often minimal, clean and simple.
13. Front End. A website's front end is the part of the website that you'd see when you visit a website on a computer or mobile device.
14. FTP. Short for File Transfer Protocol, FTP is how a designer connects their computer to the web server to transfer files that will ultimately run your website.
15. Grid System. It is simply a structure of pages on your website, comprised of columns and rows. They are used to lay out and align web page content to make it more readable and manageable.
16.Hosting. Hosting, or "web hosting", is the method of making your website available to the public on a web server, a computer that's always hooked up to the internet.
17. HTML. Short for HyperText Markup Language, HTML is a simple web programming language that tells web browsers hot to render the words, pictures, audio and video on your web pages.
18.Infinite Scrolling. Infinite scrolling is a method of loading a web page on a visitor's screen whereby content will load as you scroll down the page.
19. Information Architecture. It sounds complicated, but it's simply organizing and labeling your content.
21. Landing Page. The term "landing page" can have different meanings to different people. Some people call your homepage a landing page because that's where people visit first.
22. Lead Form. Lead forms are forms that can be placed on any page of your website. People fill out these forms to download something or to request information.
23.Localization. If you do business internationally, you'll want to localize your website. More than just translating, localizing your website means that your designer will change messaging and photographs and cultural references to be more appropriate in the international markets you are targeting.
24. Meta Tags. The two types of meta tags that most people refer to are called "meta keywords" and "meta description" tags. Many think they influence your search engine rankings but actually they don't.
25. Mobile First. Mobile first is the mindset that you should design a website with the mobile experience in mind before you design for the screen.
26.Mockup. A mockup is a picture of how your website will look on a screen when it's finished. It's not a working version of what you'll see, just a picture of what it will look like.
27. Parallax Scrolling. Parallax scrolling is where a background image moves slower than the foreground image or text, creating an illusion of depth as a visitor scrolls down a page.
28. Photoshop. Photoshop is a computer program made by Adobe that is the industry standard for creating website mockups and designs.
29. Responsive Design. Responsive design is a design and coding technique that makes your website mobile friendly. It enables your website to "respond" or reformat itself, to the screen size it is beeing viewed on.
30. QA. Quality assurance, or QA, involves more than just testing your website on web browsers. Different features of your website have to be tested to ensure they work as intended.
31. SEO. Short for Search Engine Optimization, SEO is the practice of optimizing your website and overall web presence (including social media) so that your business can be found on Google.
32. Sitemap. A sitemap is an outline of how your website content will be organized. It shows the high level naming structure and hierarchy for your website and were each page will live under that structure.
33. SVG. It stands for Scalable Vector Graphics, which allows code to create high resolution artwork on your website without loading graphics files, which speeds up the performance of your website.
34. Template. A template is code that tells your content management system how to render pages on your website. The term "template" can also refer to a pre-designed website "theme"
35. UI Design. User Interface, or UI, is a way to describe the page that visitors will see. When a designer does UI design, they are designing the pages that visitors will interact with, in simpler terms. UI design is all about aesthetics and layout.
36. UX Design. UX design, or User Experience design, is a strategic way to look at web design. UX design considers your visitor's needs and abilities, the technology or device, as well as the ultimate goals that you want a visitor to take.
37. Whitespace. Whitespace is the amount of padding or margin around key pieces of content on a web page including paragraphs and images.
38. Wireframe. Wireframes are early stage designs that don't include all the detail that a mockup would. The idea behind a wireframe is to organize content and the structure of pages before designing them graphically.
1. 44% of website visitors will leave a company's website if there's no contact information or phone number.
2. 39% of people will stop engaging with a website if images won't load or take too long to load.
3. 51% of people think "thorough contact information" is the most important element missing from many company websites.
4. Mobile devices now account for nearly 2 of every 3 minutes spent online.
5. 13% of adults access the internet via desktop only.
6. 40% of smartphone and tablet owners search for B2B products on those devices.
7. Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
8. 38% of people will stop engaging with a website if the content / layout is unattractive.
9. 47% of website visitors check out a company's products / services page before looking at any other sections of the site.
10. Once on a company's homepage, 86% of visitors want to see information about that company's products / services.
11. Once on a company's homepage, 64% of visitors want to see the company contact information
12. Once on a company's homepage, 52% of visitors want to see "about us" information.
13. After reaching a company's website via a referal site, 50% of visitors will use the navigation menu to orient themselves.
14. After reaching a company's website via a referal site, 36% of visitors will click on the company's logo to reach the homepage.
15. 48% of people cited a website's design as the number one factor in deciding the credibility of a business.
16. 94% of people cited web design as the reason they mistrusted or rejected a website.
17. 72% of people entrusted online reviews just as much as personal recommendations.
18. 40% of people ventured away from a website if it loaded for more than 3 seconds.
19. 44% of mobile users reported that navigating a web page was difficult, 6% complained of difficulties interacting with it.
20. 62% of companies which designed their website for mobile platforms increased their sales and 64% of companies that designed their website for tablets increased sales.
21. Colours increased web recognition by 80%. Sites with dark colour schemes increased growth by 2% whereas sites with lighter colour schemes experienced 1.3% growth.
22. 70% of people looked at lists with bullet points. 55% looked at lists without bullet points.
23. 67% of shoppers were more likely to buy from a website that is compatible with mobile devices.
24. 27% of sites use HTML5. Those sites account for 49% of page views.
25. 47% of people expect a web page to load in two seconds or less.
26. 40% of people will leave a website if it takes more than 3 seconds to load.
27. 4 out of 5 consumers shop on smartphones.
28. 40% of people will choose a different search result if the first is not mobile friendly.
29. You have 10 seconds to leave an impression and tell them what they'll get out of your website and company. After this time (and oftentimes before), they'll leave.
30. Once your page loads, users form an opinion in 0.5 seconds.
31. 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult.
32. The chance in a website bounce rate spikes to 100% when a page takes 4 seconds or more to load. It jumps to 150% if a page takes 8 seconds or more to load.
33. Over 80% of marketers consider increasing overall conversion a dominant priority for their website optimization programs.
34. 78% of client-side respondents stated that their company was extremely or quite commited to delivering the best online user experience.
35. 70% of marketers resoundingly reported they are using website optimization lessons to inform offline campaigns and other marketing communications.
36. A study of Fortune 500 websites showed that 63% have content above the fold, 50% feature a scrolling content window of some kind, 63% use high quality images that connect with their users, and the average loading time is 6.5 seconds.
37. 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring.
38. 62% of companies that designed a website specifically for mobile had increased sales.
39. Only 22% of marketers say they're ahead of the curve when it comes to responsive design. 29% say they have "average" experience level, 23% say they're behind the times and 4% say they're hopeless.
40. Only 55% of companies are currently conducting any online user experience testing.
41. 90% of people use multiple screens sequentially.
42. 78% of marketers reported that their broader marketing campaigns were somewhat driven by website optimization results, only 47% of marketers said that their web design or product dev changed due to optimization lessons.